Monday 25 February 2013

Discuss the growth of Footwear Industry in India and its Consequences


In the transforming era where footwear industry in India has shown an outgrowth in the recent years due to its increased demand, however the industry has faced multiple challenges in terms of infrastructure, resources and facilities etc. With the arrival of latest advancements, the growth of leather shoes and canvas manufacturer in Delhi, India has become prominent. The country has a wide scope for growth of footwear industry with all the positives on its side. These days the access to state-of-the-art machineries by the well-known footwear manufacturers opens up a number of possibilities as a stimulating factor for the Indian manufacturers. According to a recent survey, India is the second largest global manufacturer of footwear after china that is 13% of global footwear production of 16 billion pairs. India produces 2065 million pairs of different classifications of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-leather footwear - 1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.

Major states of India that contributed to the overall production of footwear:

After China, India has topped the countdown to be the global producer of, accounting for the major production canters in India are Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai in Maharashtra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Faridabad, Pune, Kolkata, Calicut and Ernakulam. About 1.10 million are engaged in the footwear manufacturing industry. This way footwear sector has become prominent in the leather industry, at present most of footwear brands in India are putting efforts on deploying resources and producing high-quality and durable leathershoes for man, women and kids.

Footwear industry is focused in expanding production and this can be feasible through keeping track of the past performances and witnessing the current scenario, top shoebrands for men, women and kids based in India are even shifting interest in increasing exports. Meanwhile the intervention of multinational companies in the domestic market and as a result of which the competition has reached the peaks, all these threats are being faced by the Indian footwear manufacturers. Indian government also allows 100 present Foreign Direct Investment in this industry. Lakhani footwear is one of the top Indian footwear brands, which has gained prominence over the years in offering leather shoes, sports shoes, jogging shoes, hawai chappal, and canvas shoes. Lakhani shoes price list is also complementing the unique designs and categories of footwear. Apart from leather, usage of plastics for footwear was done initially for replacing leather soles. Today, both nationally and internationally demand for 100% non-leather footwear is on the rise. The renowned Indian manufacturers like Lakhani and many others manufacture not only for the domestic market, but also for exports. Global involvement has shown that more than 55% of the footwear made and used is with non-leather materials.

Wednesday 19 December 2012

Lakhani Shoes and Apparels


Matters of fashion trends and sophistication are extremely important in modern societies as individuals today tend to be recognized by what they wear. Apart from the clothes we display, our footwear constitutes an inherent part of our apparel. If not worn in contrast to the clothes, it may end up being a complete fashion disaster. Apart from the fashion statement, what is more important are those shoes protecting our feet from extreme conditions, and this actually constituted the idea of footwear.

Today, footwear companies in India such as Lakhani Shoes and Apparels have been rigorously working towards technologies that offer better comfort, and designs that are trendy. Since the Indian footwear market has witnessed a phenomenal growth in the last decade with numerous global footwear brands being sold, the situation has brought about new challenges for domestic industries in terms of opportunities, challenges and issues.

Numerous categories of footwear are being manufactured for different occasions such as mountaineering, jogging, formals, etc. and require extensive research and development in order to provide comfortable trendy shoes that best suit the consumers. The aim of any leading footwear supplier is to attract maximum audience and emerge victorious through strategies that are customer oriented. These include keeping an eye on the changing trends; actively push advertising of latest products, endorsing celebrities for brand promotion, etc. Carrying out such activities is helpful in maneuvering out rivals and creating a progressive brand image.

Matters of fashion trends and sophistication are extremely important in modern societies as individuals today tend to be recognized by what they wear. Apart from the clothes we display, our footwear constitutes an inherent part of our apparel. If not worn in contrast to the clothes, it may end up being a complete fashion disaster. Apart from the fashion statement, what is more important are those shoes protecting our feet from extreme conditions, and this actually constituted the idea of footwear.

Today, footwear companies in India such as Lakhani Shoes and Apparels have been rigorously working towards technologies that offer better comfort, and designs that are trendy. Since the Indian footwear market has witnessed a phenomenal growth in the last decade with numerous global footwear brands being sold, the situation has brought about new challenges for domestic industries in terms of opportunities, challenges and issues.

Numerous categories of footwear are being manufactured for different occasions such as mountaineering, jogging, formals, etc. and require extensive research and development in order to provide comfortable trendy shoes that best suit the consumers. The aim of any leading footwear supplier is to attract maximum audience and emerge victorious through strategies that are customer oriented. These include keeping an eye on the changing trends; actively push advertising of latest products, endorsing celebrities for brand promotion, etc. Carrying out such activities is helpful in maneuvering out rivals and creating a progressive brand image.

So, as consumers what exactly should do we look forward to when we go out shopping for footwear? The most essential question that we must ask ourselves is “what environment would I be wearing it in?” A pair of sports shoe for men would be best suited for running; similarly Hawai chappal would be a choice for someone who needs footwear for home, leather shoes forman speaks of a corporate environment, etc. On having made up our mind to what exactly is needed, the next step is picking out a design that would best suit us. While trying the footwear, one must ensure that they fit well and it is always recommended that you put on both the shoes. There is no harm in walking around in them to check whether it is not very slippery and that the toes are able to wiggle. This is how we can buy shoes or slippers that assure comfort along with safety.

In cities such as Delhi where dedicated stores offer top brand shoes for men and women, there exists a concept of co –branding wherein products are launched with more than one brand name. One such example is touch shoes range by Lakhani which offers an entirely new range of footwear with special features such as sweat absorption. Lately, there has been a wide range of options even in the school shoes category by footwear supplier and shoemanufacturers in Delhi as youngsters are a considerable fraction of the population and therefore an ideal target audience.

Manufacturing of shoes has evolved through the ages making the footwear industry of India an increasingly growing market. Today, production of footwear in an injection molding company offers many advantages as compared to the alternative methods of processing. With the help of rubber components and molding components, innovative footwear manufacturing is achieved on a larger scale with much ease.