Matters of fashion trends and sophistication are
extremely important in modern societies as individuals today tend to be
recognized by what they wear. Apart from the clothes we display, our footwear
constitutes an inherent part of our apparel. If not worn in contrast to the
clothes, it may end up being a complete fashion disaster. Apart from the
fashion statement, what is more important are those shoes protecting our feet
from extreme conditions, and this actually constituted the idea of footwear.
Today, footwear companies in India such
as Lakhani Shoes and Apparels have
been rigorously working towards technologies that offer better comfort, and
designs that are trendy. Since the Indian footwear market has witnessed a
phenomenal growth in the last decade with numerous global footwear brands being
sold, the situation has brought about new challenges for domestic industries in
terms of opportunities, challenges and issues.
Numerous categories of footwear are being manufactured
for different occasions such as mountaineering, jogging, formals, etc. and require
extensive research and development in order to provide comfortable trendy shoes
that best suit the consumers. The aim of any leading footwear supplier is to attract maximum audience and emerge
victorious through strategies that are customer oriented. These include keeping
an eye on the changing trends; actively push advertising of latest products,
endorsing celebrities for brand promotion, etc. Carrying out such activities is
helpful in maneuvering out rivals and creating a progressive brand image.
Matters of fashion trends and sophistication are
extremely important in modern societies as individuals today tend to be
recognized by what they wear. Apart from the clothes we display, our footwear
constitutes an inherent part of our apparel. If not worn in contrast to the
clothes, it may end up being a complete fashion disaster. Apart from the
fashion statement, what is more important are those shoes protecting our feet
from extreme conditions, and this actually constituted the idea of footwear.
Today, footwear
companies in India such as Lakhani Shoes and Apparels
have been rigorously working towards technologies that offer better comfort,
and designs that are trendy. Since the Indian footwear market has witnessed a
phenomenal growth in the last decade with numerous global footwear brands being
sold, the situation has brought about new challenges for domestic industries in
terms of opportunities, challenges and issues.
Numerous categories of footwear are being manufactured for different occasions such as mountaineering, jogging, formals, etc. and require extensive research and development in order to provide comfortable trendy shoes that best suit the consumers. The aim of any leading footwear supplier is to attract maximum audience and emerge victorious through strategies that are customer oriented. These include keeping an eye on the changing trends; actively push advertising of latest products, endorsing celebrities for brand promotion, etc. Carrying out such activities is helpful in maneuvering out rivals and creating a progressive brand image.
So, as consumers what exactly should do we look forward
to when we go out shopping for footwear? The most essential question that we
must ask ourselves is “what environment would I be wearing it in?” A pair of sports
shoe for men would be best suited for running; similarly Hawai chappal would be
a choice for someone who needs footwear for home, leather shoes forman speaks of a corporate environment, etc. On having made up
our mind to what exactly is needed, the next step is picking out a design that
would best suit us. While trying the footwear, one must ensure that they fit
well and it is always recommended that you put on both the shoes. There is no
harm in walking around in them to check whether it is not very slippery and
that the toes are able to wiggle. This is how we can buy shoes or slippers that
assure comfort along with safety.
In cities such as Delhi where dedicated stores offer top brand shoes
for men and women, there exists a concept of co –branding
wherein products are launched with more than one brand name. One such example
is touch shoes range by Lakhani which offers an entirely new range of footwear
with special features such as sweat absorption. Lately, there has been a wide
range of options even in the school shoes category by footwear
supplier and shoemanufacturers in Delhi as youngsters are a considerable
fraction of the population and therefore an ideal target audience.
Manufacturing of shoes has evolved through the ages
making the footwear industry of India an increasingly growing market. Today,
production of footwear in an injection
molding company offers many advantages as compared to the
alternative methods of processing. With the help of rubber components and
molding components, innovative footwear manufacturing is achieved on a larger
scale with much ease.
